Why are my colleagues advancing faster in their careers than I am?

Your colleagues are advancing faster than you because they know — consciously or not — the unwritten rules of their organization and put them into practice. Performance alone is rarely enough: visibility, network, and strategic behavior matter at least as much as technical expertise. This article answers the most frequently asked questions about career development, so you know exactly what steps you can take to accelerate your career.

What actually determines how quickly someone advances in their career?

How quickly someone advances is determined by a combination of performance, visibility, and strategic behavior. Technical expertise is the entry ticket, but it’s rarely the deciding factor. Those who move up combine strong work with a solid network, a clear personal brand, and an understanding of how decisions are made within the organization.

Research on promotions in large organizations consistently reveals the same pattern: people who rise quickly are not necessarily the best performers, but they are the ones who are visible to the right people at the right time. They know who holds influence, they engage those people, and they make sure their contributions get noticed.

Three factors together determine the pace of your career development:

  • Performance: You consistently deliver strong work and make your results measurable.
  • Visibility: The right people in your organization know what you contribute and where you want to go.
  • Network and relationships: You actively build relationships with people who make decisions or have a voice in them.

If any one of these three is missing, your career stalls — even if the other two are strong. Many ambitious women focus almost exclusively on performance, then wonder why colleagues who seem to do less still advance faster.

What unwritten rules determine who gets ahead?

The unwritten rules at work are the informal norms, expectations, and behavioral patterns that determine who is seen as “promotable” — yet are never officially documented. They concern how you show up, the tone you strike in meetings, knowing when to voice your opinion and when to hold back, and understanding how informal decision-making actually works.

Some common unwritten rules that accelerate or slow down careers:

  • Presence matters: Those who are visible in informal settings — lunches, after-work drinks — build trust with leadership more quickly.
  • Self-promotion is expected: In many organizations, modesty goes unrewarded. Those who don’t highlight their successes get overlooked.
  • Ambition needs to be stated out loud: Managers are not mind readers. If you don’t make clear that you want to advance, people will often assume you’re happy where you are.
  • Networking is working: Building relationships outside your immediate team is seen as strategic and professional — not a waste of time.

The tricky thing about unwritten rules is that they’re rarely explained. You learn them by observing carefully, by asking people who are further along in their careers, and by consciously reflecting on what is truly valued in your organization versus what is officially communicated.

Why do women perform well but get promoted less quickly?

Women are promoted less quickly than men with comparable performance because advancement is evaluated not only on results, but also on visibility, self-presentation, and network. In all of these areas, structural barriers and unconscious bias play a role that is entirely separate from individual ability.

Several concrete mechanisms are at work:

  • Double standard around self-promotion: Women who highlight their successes are more often perceived as arrogant or presumptuous, while the same behavior in men is read as confidence.
  • The perfection trap: On average, women don’t apply for a role until they meet nearly all the requirements. Men apply at sixty percent. This structurally slows career progression.
  • Informal networks exclude women: Many decisions are made in informal settings where women are less often present or have less easy access.
  • Achievements are attributed differently: Women’s successes are more often credited to luck or teamwork, while the same success in men is more quickly seen as personal merit.

These are not individual shortcomings — they are systemic patterns. That said, it doesn’t mean there’s nothing you can do. Awareness of these mechanisms is the first step toward navigating them strategically, both as an individual and within your organization.

How do you make your work more visible within your organization?

Making your work more visible starts with deliberately communicating what you do and what you achieve, rather than assuming good results will speak for themselves. Visibility is a skill you can develop — not a personality trait you either have or don’t.

Practical ways to increase your visibility:

  1. Actively communicate your results. Send a brief update to your manager when a project has been completed successfully. Not boastful — just informative and factual.
  2. Speak up in meetings. Contribute early in a meeting so your presence is noticed right away. One strong contribution is more effective than ten half-hearted remarks.
  3. Seek out cross-functional projects. Working outside your own team puts you in front of a broader audience of leaders and colleagues.
  4. Share your knowledge proactively. Write a brief memo, give an internal presentation, or share a relevant insight. Those who share knowledge are seen as experts.
  5. Build relationships with decision-makers. Schedule regular brief conversations with people who have influence over your career — even when there’s no specific reason to.

Visibility isn’t about standing out for its own sake. It’s about making sure the people who matter know who you are, what you contribute, and where you want to go.

What’s the difference between a mentor and a sponsor — and which one do you need?

A mentor gives you guidance and helps you grow by sharing knowledge and experience. A sponsor actively puts their reputation and network on the line to advance you — by mentioning your name when promotions, projects, and opportunities come up. To accelerate your career, you need both, but a sponsor has the greatest direct impact on your career development.

What a mentor does for you

A mentor is someone with more experience who guides you, asks you questions, and encourages reflection. Mentorship helps you better understand how your organization works, how to handle certain situations, and how to continue developing. The relationship is confidential and focused on your growth. A mentor gives you insight — but doesn’t speak on your behalf when you’re not in the room.

What a sponsor does for you

A sponsor is a senior person in your organization who actively promotes you in conversations where you’re not present. They’re the one who says in a meeting: “This project should go to her” or “She’s ready for that next step.” Sponsorship is rarer than mentorship and requires the sponsor to genuinely believe in you and be willing to attach their own reputation to yours. You build that through consistent performance, visibility, and a real working relationship — not through one-off networking.

If you have to choose where to invest your energy right now: actively seek out a sponsor. Mentors are valuable, but sponsors move the needle in your career.

When is it smart to ask for a career conversation?

Asking for a career conversation makes sense as soon as you know what you want and are prepared to state it clearly. The best time is after a visible success, at the start of a new quarter or year, or when you know that decisions about roles or projects are coming up soon. Don’t wait for the annual performance review.

A career conversation is not a complaint and not an ultimatum. It’s a professional discussion in which you share where you want to go and ask what it takes to get there. Prepare thoroughly:

  • Know what you want: a different role, more responsibility, a specific project, or a salary increase.
  • Back up your ask with concrete examples of what you’ve contributed.
  • Ask your manager what they see as your next step and what you need to get there.
  • Close the conversation with a clear next step: a date, an action, a commitment.

Women request these kinds of conversations less often than men, frequently out of the belief that strong performance will be noticed on its own. That is one of the most costly assumptions in career development. If you don’t voice your ambitions, no one will ask about them.

How can you tell whether your organization truly supports women’s advancement?

You can assess whether your organization genuinely supports women’s advancement by looking at concrete data and behavior — not policy documents or communications. An organization that is serious about gender diversity shows it in promotion data, in who holds leadership positions, and in how career opportunities are distributed.

Ask yourself these questions:

  • How many women are in senior management and on the executive team? Has that percentage grown in recent years?
  • Are women and men in comparable roles promoted at the same rate?
  • Do women have access to the high-visibility, strategic projects that accelerate careers?
  • How does the organization respond when women show ambition? Is it welcomed and rewarded, or does it earn them the label of “difficult” or “too assertive”?
  • Are there concrete programs for women’s career development, or does it stop at a diversity statement on the website?

If the answers to these questions don’t reassure you, there are two paths forward: try to change the organization from the inside, or ask yourself honestly whether this is the environment where you can truly realize your ambitions. Both are legitimate choices — but each requires a deliberate decision.

How InTouch helps you accelerate your career

At InTouch Women, we know that ambition alone isn’t enough. You also need insight into the strategic game being played inside organizations — and the tools to engage with it in a way that’s true to you. That’s exactly what we offer in our Masterclass Stratego for Women.

This intensive six-month program is our flagship offering, developed specifically for ambitious women who are ready to take the next step. You’ll learn, among other things:

  • How to recognize the unwritten rules of your organization and use them strategically
  • How to map the power dynamics around you and identify the key players
  • How to sharpen your personal brand and increase your visibility
  • Negotiation techniques that work for women in real-world situations
  • How to make your ambitions concrete and raise them effectively within your organization

The masterclass takes place in small groups of no more than twelve women, allowing for personal attention and genuine depth. With nearly 30 years of experience, we don’t offer theory — we deliver concrete strategies you can put into practice the very next day.

Want to find out what the Masterclass could mean for you? Get in touch and we’d be happy to tell you more.

Veelgestelde vragen

How long does it typically take to figure out the unwritten rules of a new organization?

For most professionals, it takes six to twelve months before they truly begin to understand the informal dynamics of an organization. You can significantly speed up this process by actively observing from day one: who holds informal influence, what behavior gets rewarded, and how decision-making happens outside of official meetings. Also ask a trusted colleague or mentor explicitly to help you decode the unwritten rules — it can save you months of figuring things out on your own.

How do I promote my successes without coming across as arrogant or pushy?

The key is to frame self-promotion as sharing information rather than bragging. Present your results factually and always connect them to the value they created for the team or the organization — for example: 'The project has wrapped up and delivered X for the department.' You can also use others as a sounding board by thanking colleagues in front of leadership — this raises your visibility while positioning you as a team player at the same time. That way, you come across as someone who delivers results and brings people together.

What if my manager doesn't take my career ambitions seriously or doesn't respond to them?

If your manager consistently fails to engage with your career conversations, that in itself is valuable information about the growth opportunities you can expect from this particular manager. In that case, broaden your strategy: seek out a sponsor or mentor higher up in the organization, make sure you're visible to other decision-makers, and explore whether internal mobility is an option — ideally to a team with a manager who genuinely invests in their people's development. In the meantime, keep documenting your ambitions in writing, so you build a record of what you've asked for and when.

How do I build a relationship with a potential sponsor without it feeling forced or calculated?

Sponsorship relationships grow most organically when you start by delivering value — not by asking for it. Look for opportunities to collaborate on projects that are relevant to the senior person, share insights or results that connect to their work, and show genuine interest in their expertise. Ask for a brief conversation to learn from their experience, not to make a request. As the working relationship develops and the sponsor sees your capabilities up close, sponsorship often emerges naturally — it's the result of a genuine professional connection, not a transaction.

Can I still accelerate my career if I'm introverted and networking doesn't come naturally to me?

Absolutely — networking doesn't mean being the most extroverted person in the room. Introverted professionals often excel in one-on-one conversations and deep working relationships, which is precisely the foundation of effective sponsorship. Focus on quality over quantity: five strong relationships with the right people will have more impact than twenty superficial contacts. Also choose visibility moments that suit you — such as writing an internal memo or giving a presentation — so you stand out in ways that play to your strengths.

How do I deal with an organization that says it values diversity but where I see little change in practice?

The gap between policy and practice is one of the most frustrating experiences for ambitious women. Look at the concrete data: who has been promoted in the past two years, who gets the high-visibility projects, and how are women who show ambition actually treated? If the numbers don't match the messaging, you have two strategic choices: invest in changing the culture from within — ideally with allies and in a role that gives you influence — or decide that your ambitions will be better served in an environment that already structurally supports them. Both choices are valid, but neither works without a conscious, active decision.

What's one concrete first step I can take today to accelerate my career development?

The most impactful first step is having one honest conversation — with yourself. Write down what you want to achieve in your career over the next twelve months, who the three people are who have the most influence over that goal, and what you've done in the past month to stay on their radar. That analysis will immediately reveal where your biggest opportunities lie — whether that's visibility, your network, or speaking your ambitions out loud. From that clarity, you can tomorrow plan a concrete conversation, request a project, or take a first step toward a mentor or sponsor.

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